Your hook either works or it doesn't. There's no middle ground.

Here's a dead-simple way to know before you post.

I call it The Blink Test.

Read your opening line out loud. Then ask yourself three questions:

  1. Would I stop scrolling for this? Be honest. If you saw this from a stranger, would you care? If the answer is "maybe," that's a no.

  2. Does it create an open loop? A good hook makes the reader need to know what comes next. It opens a door but doesn't walk through it yet.

  3. Is there tension? Curiosity. Surprise. Disagreement. Recognition. Something needs to pull them forward. Flat statements don't stop thumbs.

If you can't answer yes to all three, rewrite the hook before you touch anything else.

Here's the uncomfortable truth: most people will never make it past your first line. That line is your entire audition.

Pass the blink test or don't bother posting.

P.S. Reply with your hook and I'll give you a pass/fail verdict plus a rewrite if it needs one.


~ Blake

3 ways I can help:

Pagetear → Copywriting studio for your SaaS

Boundset → Positioning & messaging sprint for startups

Founder Positioning → Personal brand sprint to become a thought leader

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