A 10-minute video gives you room to breathe. You can meander. Circle back. Add context.
A 30-second clip or a one-liner? Every word carries weight. There's nowhere to hide.
Short content looks easy because it's fast to consume.
But it's brutal to create because the margin for error is razor thin.
Here's what separates good short content from forgettable short content:
→ One idea. If you can't summarize the point in a single sentence, it's too bloated for short-form.
→ Front-loaded value. You have 2 seconds to earn attention. Lead with the payoff, then explain.
→ Unexpected framing. The same advice everyone gives won't cut it. You need a fresh angle to stop the scroll.
→ No filler. Every sentence must earn its spot. Read it out loud. If something feels like padding, cut it.
Short content is a compression game. The skill is in what you remove, not what you keep.
Respect the format. It's deceptively demanding.
And that’s the Content Minute.
P.S. I’m doing a free 60-min workshop for founders on Jan 14. You'll learn how to ideate, research, and create content in 30 minutes a day that helps you raise money, acquire customers, and hire better people. Grab your seat for free.
Two ways I can help:
Pagetear → Copywriting studio for your SaaS
Founder Positioning → Personal brand sprint to become a thought leader