Every piece of content you make comes from the same 5-10 core beliefs.
You might not have written them down. But they're there.
They show up in your best posts. Your sharpest takes. The things you say that make people pay attention.
The problem is most founders create content like they have infinite beliefs. They chase trends. They react to whatever's happening. They post without a spine.
The fix is simple. Write down your beliefs.
What do you think is true that others get wrong?
What would you argue for at dinner even if everyone disagreed?
What do you know from experience that contradicts popular advice?
That's your inventory. 5-10 opinions. Maybe fewer.
Once you have it, everything gets easier.
Content becomes riffing on your beliefs, not hunting for ideas.
Positioning becomes which beliefs you lead with.
Messaging becomes how you say those beliefs in language your audience already uses.
The inventory is the source. Everything else is downstream.
P.S. Reply with one belief you'd bet your reputation on. I'll tell you if it's strong enough to build on.
~ Blake
3 ways I can help:
Gallopeer → Personal brand sprint to grow your social accounts
Boundset → Positioning & messaging sprint for startups
Pagetear → Copywriting studio for your SaaS