The best marketing doesn't feel like marketing. It feels like evidence.
Every post you make is Exhibit A in the case for why someone should trust you.
I think of this like a courtroom.
Your content is testimony. Your reader is the jury. And they're deciding whether you actually know what you're talking about.
Here's how to build your case:
→ Show your thinking. Walk through how you approach problems. Let them see the gears turn.
→ Document results. Before/after. What you tried. What worked. What flopped. Real data beats vague claims.
→ Answer real questions. The stuff people actually ask you. When you solve their problem for free, they trust you to solve it for pay.
→ Be specific. Vague advice could come from anyone. Specific examples prove you've been in the trenches.
You're building a body of evidence. Each piece of content is another exhibit in your favor.
Promote less. Prove more. The verdict will follow.
P.S. Reply with your best "proof" post and I'll tell you how to make it even more persuasive.
~ Blake
Two ways I can help:
Pagetear → Copywriting studio for your SaaS
Founder Positioning → Personal brand sprint to become a thought leader