Bad hooks are 90% of why your posts flop.
I studied 5,000+ high-performing X and LinkedIn posts, and 3 insights kept showing up:
Strong hooks stay under 15 words
They follow one of twelve repeatable frameworks
The winners use specific nouns and numbers (no clever wording)
I built something called Hook Archive to make writing hooks super easy for myself.
It's a Notion database of 280+ (and counting) universal hook templates, organized by framework. Today, I thought I’d share it with you all.
Each entry comes with 4 real examples spanning various niches. New templates added every Monday. Access is lifetime.
I've been working on this in the background for a while. Today I finally hit the button!
Let me know what you think.
~ Blake
~ Blake
3 other ways I can help:
Gallopeer → Personal brand sprint for future 100k follower founders
Boundset → Positioning & messaging sprint for startups
Pagetear → Copywriting studio for your SaaS