Your enthusiasm leaks through the screen.
When you're genuinely fired up writing something, readers feel it. When you're going through the motions, they feel that too.
This is the simplest content filter that exists:
→ If you're bored while making it, scrap it.
Boredom is data. It means one of three things:
You've said this before and have nothing new to add
The angle is stale and needs a fresh take
You're writing what you "should" post instead of what you actually want to say
The fix is simple. Chase the energy.
What are you ranting to friends about? What made you angry this week? What did you learn that genuinely surprised you?
Start there. The boring ideas can wait.
Content that comes from real momentum always outperforms content that comes from obligation.
And that’s the Content Minute.
P.S. I’m doing a free 60-min workshop for founders on Jan 14. You'll learn how to ideate, research, and create content in 30 minutes a day that helps you raise money, acquire customers, and hire better people. Grab your seat for free.
Two ways I can help:
Pagetear → Copywriting studio for your SaaS
Founder Positioning → Personal brand sprint to become a thought leader