Before you post anything, ask yourself one question:
"Would I send this as a DM to one specific person?"
If the answer is no, you're probably writing for an audience. And content written "for an audience" tends to feel hollow.
Generic. Forgettable.
The best public content reads like private advice.
Here's how to use the test:
Picture one real person who has the problem you're solving
Write like you're sending them a voice note or quick message
Use "you" more than "people" or "they"
Cut anything you'd never say out loud to a friend
The shift is subtle but powerful. You stop performing and start helping.
Your feed becomes a collection of useful DMs that happen to be public.
And that’s the Content Minute.
P.S. Send me a piece of content you're working on and I'll tell you if it passes the DM test (and how to fix it if it fails).
Two ways I can help:
Pagetear → Copywriting studio for your SaaS
Founder Positioning → Personal brand sprint to become a thought leader