Every piece of content should have one job.
One metric you're optimizing for. One outcome you care about.
When you try to maximize everything, you optimize nothing.
Here's a simple framework:
→ Reach content = optimizing for impressions, shares, new followers
→ Trust content = optimizing for saves, DMs, replies
→ Conversion content = optimizing for clicks, sign-ups, purchases
Before you hit publish, ask yourself: "Which one is this?"
Then build backward from there.
Reach content needs broad hooks and shareable formats. Trust content needs depth and specificity. Conversion content needs a single focused CTA.
Mixing them dilutes all three.
A post trying to go viral AND build trust AND convert... usually does none of those things well.
Pick one. Win at that. Move on.
And that’s the Content Minute.
P.S. I’m doing a free 60-min workshop for founders on Jan 14. You'll learn how to ideate, research, and create content in 30 minutes a day that helps you raise money, acquire customers, and hire better people. Grab your seat for free.
Two ways I can help:
Pagetear → Copywriting studio for your SaaS
Founder Positioning → Personal brand sprint to become a thought leader