There's a threshold nobody talks about.
Once your content hits "good enough," more quality gives you diminishing returns. More distribution gives you compounding returns.
Good enough = useful, specific, makes a point.
After that? Every hour spent polishing could be spent promoting.
The 1:5 rule changed how I think about this: for every piece of content you make, spend 5x the time distributing it.
That looks like:
Repurpose across 3 platforms
DM it to 10 people who need it
Drop it in communities where buyers lurk
Comment on bigger accounts and link back
The content you already have is sitting on untapped reach. The bottleneck is rarely the idea. It's eyeballs.
Post and push > post and pray.
And that’s the Content Minute.
P.S. Reply with your last 3 posts and I'll tell you which one has the most distribution potential (and how I'd push it).
Two ways I can help:
Pagetear → Copywriting studio for your SaaS
Founder Positioning → Personal brand sprint to become a thought leader