The people who engage with your content are rarely the ones who buy.
Your real audience lurks. They screenshot. They forward to their team in Slack. They bookmark. They bring your name up in meetings you'll never attend.
This is The Screenshot Economy.
The metrics that matter live outside your dashboard. Forwards. Screenshots. "Have you seen this?" conversations happening without you.
Building for engagement optimizes for the wrong crowd. Building for resonance reaches the invisible buyer.
Two things:
Write for the person who forwards, because the buyer receives it secondhand
Make every post standalone. Easy to share without context.
Your best-performing content by likes will rarely match your best-performing content by revenue.
P.S. Reply with the last piece of content a prospect mentioned to you that surprised you. I'm always curious what travels in the dark.
~ Blake
3 ways I can help:
Pagetear → Copywriting studio for your SaaS
Boundset → Positioning & messaging sprint for startups
Founder Positioning → Personal brand sprint to become a thought leader