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The next line

May 12, 2026

•

1 min read

The next line

3 lessons from 5,000+ posts

Blake Emal
Blake Emal
What you left out

Apr 18, 2026

•

2 min read

What you left out

Omission as a positioning tool...

Blake Emal
Blake Emal

Apr 16, 2026

•

2 min read

Stop answering demand!!

Create demand or lose margin...

Apr 14, 2026

•

2 min read

Mirror

Your blind spot costs revenue...

Apr 7, 2026

•

1 min read

Honest feedback

(This is not a regular newsletter)

Dec 22, 2021

•

2 min read

Kill the paragraph

School taught you wrong

Dec 21, 2021

•

6 min read

Teardown: Coinbase

App for buying and selling cryptocurrency

Dec 20, 2021

•

2 min read

Outlining your dream outcome

Do this before ANYTHING else

Dec 19, 2021

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2 min read

Evolution: Ahrefs

See how the site has changed over time

Dec 19, 2021

•

2 min read

Using the right social proof

Hint: ya ain't being clear enough

Dec 19, 2021

•

1 min read

Segment testimonials

The REAL way to display quotes

Dec 19, 2021

•

2 min read

Using imagery

Powerful, but often misused

Dec 19, 2021

•

2 min read

Specific CTAs

Hint: use them

Sep 10, 2021

•

1 min read

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